Incubationer LTD

Tuesday, 2 November 2010

Who Else Has Stopped Buying Diet Books?

Recently I carried two large bags full of diet books to the local secondhand store. The walk alone must have burned off at least 12 Calories. I had everything from low-budget self-published stories, right through to bestsellers like the South Beach Diet and other imitators.

I could not help thinking about how little difference these books have really made. Some are well-intentioned self-help guides, while other books are little more than money-grabbing fluff.

How many diet books grace your shelves (or Kindle, or iPad...)?

Over the past 6 years publishers have been sending me books to review. At first it was interesting - but after a few years I hit a fatigue point. The temptation to fall into cynicism was difficult to resist - there was very little new insight being written.

Most publishers would time their release date to a few days after Christmas - the "diet season". About 6 weeks later most of the books would be gathering dust on bookshelves nationwide. Despite this every year a plethora of books hit the market, and, to be brutally honest, most are the same information rehashed over and over.

The age of the "in" diet seems to be over - either that or what is "hot" falls into an increasingly shorter and quicker cycle.

To be fair there are many very interesting books that come out that offer a useful or passionate angle on diet and weight loss - but these are a minority.

There is a season for everything

I've noticed that what's popular in dieting is almost cyclical. Older diets can come back into vogue as if they were a new thing. Or older diets simply keep bringing out new editions every few years.

What the bestseller list tells us...
A perusal of Amazon's diet bestsellers shows us:

Paleo Diets are currently on the menu (Paleo Solution, the Paleo Diet, the Primal Blueprint). Props go to Mark Sisson author of the Primal Blueprint - he keeps an excellent and passionate blog.Rehashed versions of old favorites keep coming - the New Atkins, and South Beach Diet Supercharged.And... (yes the cynicism is back) - slim blond women are good at selling books...

Do You Still Buy Diet Books?

Books Diets 11 Comments Anya on 26 Oct 2010

None. I've never subscribed to them or their view of healthy living.

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